PortalBunnyHow to hire LinkedIn creators for sponsored B2B posts.
Choose the creator by who reads them, not by follower count. Agree one fixed unit of work: one post, one price, one deadline, a set number of days live. Send a brief with checkable requirements and the ad disclosure, pay before the work starts, approve the draft, and the creator is paid once the post has stayed live for the agreed days.
PortalBunny is in its pilot.
How a deal works on the How it works page; what creators told us on Where creator–brand deals break.
Nine steps, from the right creator to the record.
01Find the right creator by who reads them
For B2B, check that the people who see a creator’s posts are the people you sell to: roles, seniority, company sizes, regions. On PortalBunny, a creator can add these stats from their own LinkedIn analytics export. That data comes from the creator and is not checked by PortalBunny. After a creator’s first paid deal, data from our analytics partner is added.
02Agree one fixed unit of work
One post, one price, one deadline, and how long it stays live (3 or 7 days in our pilot). A second post is a second deal.
03Write the brief
Open with one sentence on why: who the post is for and what you want them to think or do. Then list requirements anyone can check: the link, what to mention, who to tag, what to avoid. Include the ad disclosure. The creator accepts or declines the brief.
04Pay before the work starts
You pay the creator’s price plus PortalBunny’s 8% fee. Payments are processed by Stripe. You know the full cost before you pay.
05Review the draft
Two revisions are included. Ask for changes against the brief, not against a feeling.
06Approve the draft
Decide in advance who gives the final yes.
07The post goes live
The creator publishes on their own LinkedIn profile, marked as an ad, with LinkedIn’s Brand partnership label where available.
08The creator is paid after it stays live
Payout comes after you approve the published post and it has stayed live for the agreed days. A creator’s first payouts come no earlier than 14 days after payment.
09Keep the record
Every finished deal leaves a Deal record that both you and the creator can see.
What a sponsored LinkedIn post costs.
There is no single market rate, and we don’t publish one. Price moves with who reads the creator (a narrow, senior audience that matches your buyers is not the same as broad reach), how much work the post needs, how long it stays live and how soon you need it.
On PortalBunny, each creator sets one fixed price, shown before you book. You pay that price plus an 8% fee (minimum $20 / €20 / £20). The creator keeps 100% of their price. For example, a creator price of $800 means you pay $864 — an illustration, not a market rate. More on how creators set a price.
Six things to check.
One. The audience stats match who you sell to, and you know whether they came from the creator or our analytics partner.
Two. The price, deadline and live period are what you want, and you know the total with the fee.
Three. Your brief opens with the reason for the post.
Four. Every requirement can be answered yes or no, and the ad disclosure is one of them.
Five. You know who approves the draft on your side, and they have time.
Six. If you want to reuse the content elsewhere, you’ve agreed it with the creator.
01Sending a list instead of a reason
The deliverables survive. Why you wanted them often doesn’t.
02Requirements nobody can check
“Make it feel premium” can’t be settled. “Mention the free trial” can.
03No named approver
Timelines slipped when revisions went in circles and nobody knew who gave the final yes.
04Approval with no time limit
A draft waiting weeks is finished work nobody has paid for.
05Putting views or leads in the deal
A creator can commit to a post. Reach depends on audience, content and timing.
06Choosing by follower count
Buyers told us audience fit and brand fit mattered more than raw numbers.
The questions that follow.
01Do I need a contract?
On PortalBunny, the price, deadline, live period, your brief and the two included revisions are set in the deal before you pay, and both sides see the same terms. PortalBunny’s terms apply to every deal. Whether you also need your own contract depends on your company’s rules.
02How is the ad labelled on LinkedIn?
The post goes live marked as an ad, with LinkedIn’s Brand partnership label where it’s available. Put the disclosure in your brief too.
03What if the post doesn’t match the brief?
Raise an issue that names the specific requirement the post missed. Taste is not a reason. If it isn’t corrected, you get a full refund, including the fee. If the post isn’t there 24 hours after the deadline, you also get a full refund, including the fee.
04Who owns the post?
It’s published on the creator’s own LinkedIn profile; you book that post, live for the agreed days. If you want to reuse the content anywhere else, agree that with the creator before you book.
05Can you find creators for me?
Yes. For your first deal, we can match you personally: tell us who you want to reach and we’ll send a shortlist. For larger programs, PortalBunny Partners plans and runs managed campaigns: a 20% fee, from $20,000 in creator prices, no retainer.
Start with one post.
PortalBunny is in its pilot, live for invited creators and companies, on LinkedIn only, in the UK, the US and Europe. Applications are open on the home page, or write to services@portalbunny.com with who you want to reach and ask for a shortlist.