Why we pivoted
PortalBunny changed because we ran into the problem ourselves.
While building the company, we needed creators for real work. Finding them meant jumping between platforms, checking profiles one by one, comparing audience data, messaging people separately — then starting from zero on terms, payment and trust.
Then we spoke with 10+ creators across different sizes and niches. The same problems kept coming up: scams, late or missing payments, unclear terms, weak protection, and no reliable way to know who to trust.
The market had databases, analytics and marketplaces — but not the whole path in one place.
So we pivoted PortalBunny toward the product we had been looking for ourselves — and the one creators told us they needed too.